Insurance Edge

News, reports and opinion from the UK and Global insurance marketplaces

So much for #PRFAIL what about #PRprowess!

It’s interesting to see the kudos with which corporate power can be bestowed upon an organisation by journalists because of its formidable PR prowess.

13 April 2011 · Leave a Comment

Insurance Edge – 2010 in review

With some helpful pie charts and data about the blog, this post explains how BMR has been awarded the label of ‘Fresher than Ever’ by the team at Wordpress.com

4 January 2011 · Leave a Comment

Linkedin Groups; frustration over paid content links

there’s been a bit of a backlash to the publication of links to subscriber only content on linkedin groups recently and it’s hard not to wonder if publishers should reconsider using them as a marketing medium. Is it worth the potential online aggro?

6 December 2010 · Leave a Comment

Last year’s news…1st Anniversary blog post!!

Now as you may recall, a certain golfer had this time last year been exposed as something of a womaniser, and it was this very topic topic which inspired BMR’s first post, after a news piece in the FT and the paper’s editorial had been devoted to the world number 1′s indescretions.

25 November 2010 · 1 Comment

Conference liveblogging; create drama and collect followers

The essential truth about conferences is that unless you are watching them live, they will pass you by. The liveblogging approach gives readers a sense of what’s being said without any of the preamble of video, nor the long winded prose of a full blown article. Event organisers can maximise their content without giving away the crown jewels, and with the appropriate #hashtags, you’ll get retweets and replies that build the conversation around the conference brand.

9 November 2010 · Leave a Comment

October 2010 – personal injury’s biggest month ever

Web traffic and media coverage concerning personal injury have hit almost unprecedented levels as Lord Young’s government commissioned report into Health & Safety keeps the circus going.

5 November 2010 · Leave a Comment

Guardian v Times paywall battle moves onto business information turf

It’s interesting that business information like legal reports could end up being the battle ground for a price war. The Times is still an established home for law reports, and lawyers like nothing than to be considered for its flagship ‘lawyer of the week’ column. However, as a niche financial and business journalist, I subscribe only to publications that it’s essential for me to read and as such the Guardian’s new offer presents a useful tool for anyone with a focus on legal services.

17 September 2010 · Leave a Comment
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