Insurance Edge

Conference liveblogging; create drama and collect followers

The essential truth about conferences is that unless you are watching them live, they will pass you by. The liveblogging approach gives readers a sense of what’s being said without any of the preamble of video, nor the long winded prose of a full blown article. Event organisers can maximise their content without giving away the crown jewels, and with the appropriate #hashtags, you’ll get retweets and replies that build the conversation around the conference brand.